The Everything Fundraising Book by Richard Mintzer

Author:Richard Mintzer [Rich Mintzer with Sam Friedman]
Language: eng
Format: epub
ISBN: 978-1-44052-263-5
Publisher: Adams Media
Published: 2003-10-15T00:00:00+00:00

Working with a Graphic Designer

Before a good graphic designer will go to work, he or she will ask you to provide the text. You will also be asked if your event has a theme. Designers will use this key information as a starting point. The theme lets the designer know how you might address issues such as marketing, advertising, and decorating. They need to know how much space the text will take up on your poster, flyer, postcard, or invitation. A good designer will also tell you if you have too much text or too many design elements in your planned presentation.

Be prepared to advise your designer accordingly if you plan on using the graphic design for everything that you print, which may include postcards, newspaper advertisements, flyers, posters, napkins, whatever. It is advantageous to create a visual theme that carries all throughout your advertising and marketing.

Assuming that your intended audience will see more than one advertising or promotional piece on the event, well-designed printed materials will help contribute to the branding and the identification of your fundraising event. After a while, people will need only to see the image, design, or logo to think of your organization. It will give a sense of consistency.

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